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The Attention Economy
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The Attention Economy

MLP MediaSun Feb 01 2026

I’ve always believed perception and reality were two different worlds, but due to a recent conversation with an old friend I’ve had to revisit this. “Life has taught me perception is reality.” He texted me anecdotally. “I wake up every morning and trick my brain into being happy.” It’s a novel concept – tricking your brain into a mindset, but as I’ve traversed my own anecdotal path this concept waxes reasonable. There is no denying how the nature of consciousness has made a full gyroscopic rotation in the last 40 years, but with that spin we’ve all come to fractured enlightenments on our places within it. How did this happen? To understand how the mono-cultural fracture started we must first understand the nature of consciousness. It is best viewed through the eyes of Arthur M. Young’s 1976 book ‘The Reflexive Universe.’ In this book he theorizes how consciousness emerges from a quantum interference between light and matter. His theory rests on the law of wave-particle duality that asserts everything is a wave, even consciousness. Therefore, consciousness is non-local (like reality itself) since its a byproduct of the universe. Locally the only thing that’s ours is our journey. A temporary journey through an energy field we’re anchored to by a non-local source. According to Young’s theory, there is no order to everything, only balance. And it is through understanding this duality that our mono-cultural fracture’s inflection point emerges. It is based in a factionalism that pits those who strive for order against those who strive for balance. In theory, they seem synonymous but they actually aren’t. To consciously strive for order you have to be ok with imbalance for the sake of your privilege, while, conversely, to consciously strive for balance you have to be ok with disorder for the sake of fate. Take our economy for instance, capitalism runs on free market principles. And in this system, the market is the ultimate decider of who wins and who loses. To accept this premise, there’s a built in level of disorder you have to be ok with for the sake of economic fatalism. Some businesses will fail so better ones can rise in the name of market balance. Somewhere in the 20th century though, it can be deduced that the free market system was hijacked by a globalist faction that prioritized order in the market over balance. Consolidating more and more of the market for decades now in the name of conducting an order to the flow of capital. This has pressured our economy into a K-Shaped imbalance that a faction of Americans seem to be ok with due to the privileges it affords them. All of this is enabled by the liquidity of money which acts as the lifeblood to the flow of our economic system. The Balance-based conscious faction prefers to let the liquid flow in its natural state while the Order-based conscious faction prefers to create a dam-like barrier to conduct the flow into consolidated channels. And it is in this same way, you can think of attention as liquid. And in the last decade, the flow of our attention has been consolidated into channels of conductivity at an alarming rate just like our money.