In Language Arts, there is a term called ‘Rhetoric.’ It means persuasion. If you’re being rhetorical, you’re being strategically persuasive. Unbeknownst to many, there is actually a structure to persuasion that can be studied through a multitude of mediums, but language the primary one. In Journalism, the study of rhetorical structure is absorbed into a broader discipline known as ‘Framing.’ And to understand the nature of framing, it is important to first understand the utility of a frame: [ ] All it does is establish a focal point for the onlooker to gaze through. Look through this frame -and in doing so- see what I want you to see. It seems like a forgettable premise, but in literature it’s the most important premise. Because by establishing where the audience is looking, you establish where their point of view (or point of reference) ends and begins, and thus mediate their discussions. In modern news media, this symbolic “frame” used for framing has been coined ‘The Overton Window.’ It’s a zeitgeist term that describes where the collective focus of the news audience is at any given moment in time researched. Here is a look at the Overton Window for June 14th, 2025 in American News Media: ----------------------- Democrat Congress Rep Murdered ‘No Kings’ Protest --> <-- Trump Military Parade Israel Preemptively Strikes Iran ----------------------- Whoever has control of the Overton Window sets and drives the audience’s focus and topics of discussion. It’s a very subtle tactic, but effective in “manufacturing consent” of the audience. According to the Oxford Reference, ‘Manufactured Consent’ is: “the acceptance of government policies by people in the USA on the basis of the partial picture of issues offered by the mass media, denying them access to alternative views which would lead them to [alternative viewpoints]. They present this as a propaganda model in which the mass media select material in relation to the values of those in power." The term ‘Manufactured Consent’ was coined by a famous linguist named Noam Chomsky. The importance of language in framing can not be overstated enough, being that it is a linguist who coined the most important diagnostic that explains the gaslighting America is currently helpless to.